How to add a Tracking Pixel or Tag to your event page
Tracking pixels let you measure how your advertising campaigns are performing from page views right through to completed purchases.
Log in to your organiser account
Sign in at ticketsministry.com with your organiser credentials.
Open your event
Go to Dashboard → My Events and click on the event you want to add tracking to.
Open Event Settings
Click the Settings or Configuration tab within your event management view.
Find the Tracking section
Scroll down to the Tracking Pixels / Tags section. You'll see separate fields for different platforms.
Paste your pixel ID or tag
Enter your Meta (Facebook) Pixel ID, Google Tag Manager container ID, or TikTok Pixel code in the corresponding field. You don't need to paste the full script just the ID.
Save and verify
Click Save. Tracking will be active on your event page immediately. Use your ad platform's verification tool (e.g. Meta Pixel Helper or Google Tag Assistant) to confirm it's firing correctly.
Tip
New to pixels and the Conversions API? Our complete beginner's guide to Meta, TikTok & Google Pixels walks through what they are, how to create each one, and how to read the data.
Tip
Supported platforms: Meta (Facebook) Pixel, Google Tag Manager (GTM), TikTok Pixel. Contact us if you need a custom integration.
Note
Pixel tracking is limited to your event page on ticketsministry.com. You cannot track activity on other pages of the site.
Note
Buyer privacy: the pixel and Conversions API only send hashed, anonymised identifiers to the ad platforms to match conversions. Your buyers' raw name, email, and phone are never shared with you (or any other organiser) through this integration, you see only aggregated performance. Tracking is scoped to your own event: other organisers can't see it, and you can't see theirs. For how we handle personal data, see our Privacy Policy.
Related articles
How to optimise your event page
Best practices for creating an event page that attracts more views, builds trust, and converts visitors into ticket buyers.
How to view Reports: Traffic, Sales & Revenue
Access your event's analytics dashboard to review traffic sources, ticket sales by tier, and revenue breakdowns.
Does TicketsMinistry support Meta Conversions API and server-side tracking?
How TicketsMinistry pairs standard pixel tracking with server-side Conversions API events for Meta, TikTok, and GA4, so ad platforms keep accurate purchase data even with ad blockers or iOS tracking restrictions.
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